Erica Waddell is the founder of Post Road Marketing, where she helps women business owners turn what they do—or make—into words that actually sell.
She’s been in online marketing since 2014, but it was discovering brand messaging and copywriting in 2020 that changed everything—for her business and for the women she now helps. If you’ve been taking courses, following trends, and still feel like something’s missing—it’s this. Erica helps service providers, coaches, consultants, and product-based entrepreneurs build the foundation every strategy needs: a clear message that ties everything together, online and off.
Because marketing shouldn’t feel like another full-time job you never applied for.
AI for Business, Done Right: Build Your Custom GPT
AI sounds exciting, but where do you even start? If you’ve ever tried ChatGPT and thought, “This doesn’t sound like me,” or “I don’t know what to do with this,”—this workshop is for you.
In this hands-on workshop, you’ll learn how to create your own Custom GPT—an AI assistant that understands your business, speaks in your voice, and helps with marketing, emails, and content creation. No tech skills required!
By the end, you’ll have a ready-to-use AI that saves you time and makes running your business easier.
* Participants need a paid version of ChatGPT to create their own Custom GPT
English
Can be an online or in-person workshop
Create a Clear Marketing Message
The average person sees over 3,000 marketing messages a day — so how do you make yours stand out?
This workshop is for marketers, sales pros, managers, recruiters, and leaders responsible for strategy.
Join Erica Waddell as she walks you through her proven 7-part framework to craft a clear, compelling brand message that grabs attention and drives action.
By the end, you’ll have a message that resonates — and know exactly how to use it on your website, in sales emails, on social media, and beyond.
English
2 sessions x 3 hrs + 1 hr 1-on-1 coaching
Mastering Content Creation
Are you ready to elevate your brand’s digital presence and captivate your audience like never before? Join us for our comprehensive workshop, where we delve into the essentials of marketing and social media prowess.
In this dynamic and interactive workshop, you will:
- Stay ahead of the curve by identifying and leveraging the latest trends
- Use tools/techniques to unleash creativity for content ideas
- Organize your creative chaos with an effective content calendar
- Create engaging reels/short videos
- Unlock the full potential of Meta Ads (formerly Facebook Ads) to amplify your reach.
English
2 * 2 hours - online or in-person
