Have you heard about content marketing and how it can help your organization grow and get more business? Did you know that content marketing costs approximately 62% less than traditional marketing?

Content marketing has become critical as a marketing tool primarily because people no longer respond to traditional push marketing. When you do content marketing right, you see results.

This workshop will provide practical advice and strategies to put you on the right path. You’ll leave the workshop with a clear understanding of what content marketing is and how content becomes a valuable asset to help grow your business.

By the end of the session you’ll know what it takes to implement an effective content marketing strategy and what traps to avoid so ensure your efforts are successful from the outset.

In this workshop attendees will:

• Come away with a solid definition of content marketing
• Thoroughly understand the components necessary to implement an effective content marketing strategy
• Receive guidance on what types of content may be suitable for their particular organization
• Determine the best way to distribute content
• Learn how to establish communities and keep them engaged  

Who should attend?

Marketers, PR and communication professionals Business owners/managers

This workshop is designed for people responsible for the success of the organization’s marketing, sales and/or communications. This session will help participants understand how social media fits into the overall strategy of the business, as well as how it fits into the marketing, sales and communications strategies and tactics.

Participants will learn:

• where and how to start using social media effectively as a part of your overall strategy
• why an integrated strategy is important for reputation management and lead generation
• key metrics to measure success

The workshop will identify key components, such as a social media playbook, to reduce silos and prepare the entire business to be fully prepared.

In this half-day session, you’ll learn what is important to the media when trying to get their attention and how to give/participate in interviews.

You will also learn how to:

• Handle media interviews
• Develop key messages, bridging
• When and why to do live interviews versus taped
• What to expect before, during and after the interview.