With almost twenty years in progressively senior marketing roles, this award winning marketer has been at the heart of many beloved brands, including Canadian favorites Moose Light, Alexander Keith’s and Swiss Chalet. In 2017, she founded Marketing On Purpose where she helps small business owners create standout brands worth falling in love with.
Throughout her career, she’s launched several brands and line extensions, re-positioned brands, and managed hundreds of promotions as well as multiple TV, radio, online, email, loyalty and traditional media campaigns. She is highly skilled in working with brands across an array of industries to create their “digital voices” and drive customer engagement.
She is also the host of The Marketing On Purpose Show on HeadSpaceTV, co-owner of Handled Social Media Training and has been a guest speaker for UNB and NBCC marketing and entrepreneurial classes.
A strong brand starts on the foundation of purpose which drives through everything you do. Buyer expectations demand that companies start to matter more. In this online workshop:
Part 1: Create posts that engage and help turn followers into buyers.
This workshop is right for you if you are struggling to get engagement on your posts, you can't figure out what to post, and you want an easier process for posting.
Part 2: Analytics: understand your insights & save time
This workshop is right for you if you want to understand how your posts are performing and continually improve your engagement results.
Most businesses are using Facebook, but their efforts are not paying off because just posting about what you sell is a turn-off that doesn't translate into sales. Learn how to create a Facebook strategy unique to your business that will help you get more engagement and more sales for your efforts.
Please note this is a series of 3 one-hour online workshops and 1 hour of coaching per participant.
No matter where you spend your marketing time and dollars, to create effective marketing that drives buying behaviour you must identify and understand your ideal customers. You need to know more than just their demographics and your assumptions.
This workshop takes you from identifying who your ideal customer is to the primary research you need to truly learn how to motivate buying behaviour to creating a comprehensive buyer persona to use in all your marketing efforts moving forward.
Entrepreneurs, potential entrepreneurs, marketing staff will benefit from participating in this series.
Facebook Lives produces six times more interactions than traditional videos, and the daily watch time of Lives on Facebook has quadrupled in the last year. If you want to improve your social media results on Facebook, LIVES are where it is at.
If you sell products online and want to increase the conversion rate so you can sell more, this two-part series is for you.
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