With almost twenty years in progressively senior marketing roles, this award winning marketer has been at the heart of many beloved brands, including Canadian favorites Moose Light, Alexander Keith’s and Swiss Chalet. In 2017, she founded Marketing On Purpose where she helps small business owners create standout brands worth falling in love with.
Throughout her career, she’s launched several brands and line extensions, re-positioned brands, and managed hundreds of promotions as well as multiple TV, radio, online, email, loyalty and traditional media campaigns. She is highly skilled in working with brands across an array of industries to create their “digital voices” and drive customer engagement.
She is also the host of The Marketing On Purpose Show on HeadSpaceTV, co-owner of Handled Social Media Training and has been a guest speaker for UNB and NBCC marketing and entrepreneurial classes.
Please note this is a series; cost is $175 per participant.
No matter where you spend your marketing time and dollars, to create effective marketing that drives buying behaviour you must identify and understand your ideal customers. You need to know more than just their demographics and your assumptions.
This workshop takes you from identifying who your ideal customer is to the primary research you need to truly learn how to motivate buying behaviour to creating a comprehensive buyer persona to use in all your marketing efforts moving forward.
Entrepreneurs, potential entrepreneurs, marketing staff will benefit from participating in this series.
A lot can be accomplished with grit, imagination and the right knowledge to help you grow your business even if you don't have a huge budget. This workshop introduces you to how to create an agile marketing action plan that is doable within the time and resources you have available.
entrepreneurs,and marketing staff of Business-to-Consumer companies will benefit from participating in this workshop.
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