With almost twenty years in progressively senior marketing roles, this award winning marketer has been at the heart of many beloved brands, including Canadian favorites Moose Light, Alexander Keith’s and Swiss Chalet. In 2017, she founded Marketing On Purpose where she helps small business owners create standout brands worth falling in love with.
Throughout her career, she’s launched several brands and line extensions, re-positioned brands, and managed hundreds of promotions as well as multiple TV, radio, online, email, loyalty and traditional media campaigns. She is highly skilled in working with brands across an array of industries to create their “digital voices” and drive customer engagement.
She is also the host of The Marketing On Purpose Show on HeadSpaceTV, co-owner of Handled Social Media Training and has been a guest speaker for UNB and NBCC marketing and entrepreneurial classes.
Please note this is a series of 3 one-hour online workshops and 2 coaching hours per participant.
No matter where you spend your marketing time and dollars, to create effective marketing that drives buying behaviour you must identify and understand your ideal customers. You need to know more than just their demographics and your assumptions.
This workshop takes you from identifying who your ideal customer is to the primary research you need to truly learn how to motivate buying behaviour to creating a comprehensive buyer persona to use in all your marketing efforts moving forward.
Entrepreneurs, potential entrepreneurs, marketing staff will benefit from participating in this series.
Keeping your business relevant and top-of-mind now will help you retain customers and ensure you are ready to rebound after the pandemic. If you’re feeling uncomfortable and uncertain about how to market your businesses in the current climate, this one-hour webinar will help you to:
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