Thinking about exporting? This workshop will walk you through the key requirements to enter a new market and help you assess if your business is ready to scale globally. You’ll leave with the foundation of your personalized export plan.

English | French

Is This the Right Market for You?

Success in business depends on aligning the right product with the right market. A great product in the wrong market can be costly and hard to recover from.

In this workshop, you will learn to:

• Identify market fit for your product or service
• Analyze trends, buying patterns, and market dynamics
• Understand key entry requirements and avoid costly missteps

English | French

What you control

• Understand cost of goods
• Quantify production capacity and capabilities
• Costs for distribution & logistics
• Metrics to measure performance

The numbers in depth

• Detailed cost of goods sold analysis
• Defining margin vs. mark up
• Conduct a category review
• Explore category margins
• Calculating price-based costing vs. mark up

English

Setting the right price is key to both profitability and competitiveness. This practical workshop will guide you through the full pricing process — from understanding your costs to developing a market-ready strategy. You’ll leave with the tools and knowledge needed to price your product or service confidently and effectively.

You’ll learn to:

• Calculate your cost per unit by identifying fixed and variable costs
• Understand the difference between margin and markup
• Determine your market positioning
• Explore internal and external factors that influence pricing
• Apply pricing techniques for retail, manufacturing, or service-based businesses
• Build a pricing strategy aligned with your business model and growth plans

English | French